Thoughts

Interview in the Work at Home Woman

15 Sep 2014 - No Comments

I was honored to be asked by Holly Reisem Hanna of The Work at Home Woman to be featured in her interview series. Named by Forbes as one of the top 100 websites for your career, The Work at Home Woman is an advocate for telecommuting and home-based businesses that empower women to balance life […]

Hill Country Science Mill

28 Aug 2014 - No Comments

I am excited to start work with a new client, the Hill Country Science Mill in Johnson City. This non-profit science center will open its doors in late 2014 as a place of discovery where the entire family will have an experience of interactive learning and creative thinking. Although I’ve been to Johnson City a […]

JJ’s Fight Club: Branding Hope, Channeling Optimism

15 May 2014 - 2 Comments

I’ve been thinking a lot about my friend JJ Baskin. You’ll never meet a guy so genuinely pleased to meet you and so dedicated to making the world a better place. As his brother Steve describes: “JJ is a fanatical father, happy husband, spirited sports fan, convincing consultant and fearless friend. I have met few […]

11 Non-Trendy Things to Do, See and Eat in Austin

24 Apr 2014 - 1 Comment

Austin makes a lot of top-ten lists these days. From Buzzfeed’s 35 Things Everyone Should Do in Austin to KUT’s 24 Things Buzzfeed Didn’t Mention that Austinites ALSO Love, there is no lack of suggestions for things to do, places to see and tacos to eat while visiting Austin. I had the opportunity to create […]

5 Marketing Lessons Learned from a Girl Scout

28 Feb 2014 - 1 Comment

In January, I issued a challenge to Girl Scouts: I would buy a box of cookies from any girl who 1) sent me an email she wrote herself or 2) asked me directly to buy a box. The best pitch would “win” the sale of an additional ten boxes (to the benefit and delight of […]

Calling All Girl Scouts! An Entrepreneurial Challenge

19 Jan 2014 - 1 Comment

I love Thin Mints. I mean, I really love them. So it was with eager anticipation that I awaited Girl Scout cookie season this year. While we haven’t had a door-to-door visit from a Girl Scout in several years, I knew I could get my Thin Mint fix at a few well-placed cookie stands around […]

My Favorite Conference Social Media Tool

08 Dec 2013 - No Comments

With thousands of attendees, capturing the energy and spirit of huge events like the Pennsylvania, Texas and Massachusetts Conferences for Women in one succinct package is like trying to put a flock of birds back in a cage after they’ve been released. By live tweeting and moderating the Twitter stream all day, I get a […]

Green Before Green Was Cool

26 Nov 2013 - No Comments

I’m a big believer in reuse, reduce, recycle. I take full advantage of Austin’s single-stream recycling program, I have a backyard compost pile and I’ve kept reusable grocery bags in my car for years. So when I had the chance to work with Texas Disposal Systems on their new website (coming soon), I was thrilled […]

ROI Is Serious Business

27 Mar 2013 - No Comments

Last year I had the privilege of working on a marketing piece for the McCombs School of Business at The University of Texas at Austin. The 28-page brochure was a three-year report gauging the success of the school’s strategic plan. Working with the brilliant David Wenger, McCombs’ director of communication, and design firm Lewis Carnegie, […]

SXSW Hipster Hieroglyphics

08 Mar 2013 - No Comments

South by Southwest has returned to Austin, and flocks of hipsters are appearing in our neighborhood like the first robins of spring. In their honor (and with a tiny bit of input from me), my 11-year-old son created a hobo-like code they can scribble on sidewalks and street signs to share wisdom with their brethren. […]

123