ROI Is Serious Business

27 Mar 2013 - No Comments

Last year I had the privilege of working on a marketing piece for the McCombs School of Business at The University of Texas at Austin. The 28-page brochure was a three-year report gauging the success of the school’s strategic plan. Working with the brilliant David Wenger, McCombs’ director of communication, and design firm Lewis Carnegie, we created the theme of “ROI: Return on Investment.” What better way to show McCombs stakeholders how their investment of time, money and expertise had delivered measurable impacts on the school, its students and the greater good?

Photographer Matt Wright-Steel created stunning photographs tied to the ROI theme, and Lewis Carnegie’s illustrations and layout make the entire piece a work of art. In fact, it won a silver Addy Award from the Austin Ad Fed and a gold CASE award.

The Austin American-Statesman announced that a former UT regent pledged $25 million to the McCombs School of Business. That’s what I call a good ROI.